Handholding Artisans from Craft to Customer
Sahayog by Tisser – Supporting Handmade Indian Artisans
& Rural Communities
An integrated initiative to empower artisans
through digital platforms, streamlined logistics, and retail visibility.
From e-commerce access to shelf placement, it supports artisans at every step
of the value chain.
Trusted by Bharat ke Artisans
Tisser Initiatives for Artisans of India
BHARAT KE KALAKAR
Your Story & Brand Media
This initiative focuses on telling the story behind your
craft. Every artisan has a unique journey, tradition, and skill. Through Bharat
ke Kalakaar, we help you showcase your story to the world through videos,
photos, interviews, and social media.
What you get:
- A
brand identity for your work
- Photoshoots
and storytelling content
- Presence
on social media and digital platforms
We help buyers connect with not just the product – but the
maker behind it.
stays relevant, appealing, and ready for the market.
BHARAT NEXT
Your Products & Catalogue
Bharat Next is a digital catalogue and marketplace
created specially for artisans. Here, your products will be displayed
beautifully and made available for buyers across India and globally.
What you get:
- A
dedicated online catalogue for your products
- Support
in pricing, display, and descriptions
- Access
to bulk and retail buyers
We take your craft from the workshop to the buyer’s hands
– with ease.
NIRMITI
Market Research & Design
Craft thrives when it meets market needs. Nirmiti helps
artisans align their creations with current trends through research, design
support, and product development. We assess your craft, identify opportunities,
and co-create collections that balance tradition with modern demand.
What you get:
- Market
research and insights on trends
- Guidance
on product design & development
- Curated
product line-ups for buyers
With Nirmiti, your craft stays relevant, appealing, and
ready for the market.
SUKHAST
Supply Chain & Logistics
You focus on your art, and we’ll take care of the
logistics. Sukhast ensures that your products are packed, stored, and delivered
safely and on time.
What you get:
- Help
with packaging and labeling
- Warehousing
support
- Courier
and delivery services across India
This reduces your burden and builds trust with customers
through timely delivery.
SUTRADHAR
Marketing & Sales
Sutradhar connects your products to customers through
physical stores, exhibitions, and marketing channels. We work to increase your
product’s visibility and boost your sales.
What you get:
- Display
space in Tisser outlets
- Participation
in events and fairs
- Promotions
through advertising and outreach
With the right push, your handmade work can reach more
people and earn better value.
FAQ
What is Sahayog?
Sahayog is a support program by Tisser India to help artisans grow their business.
Through Sahayog, artisans get help in branding, selling, logistics, and training.
It includes four main initiatives:
- BHARAT KE KALAKAR – Telling your story
- BHARAT NEXT – Showing and selling your products
- NIRMITI - Market Research & Design
- SUKHAST – Managing delivery and logistics
- SUTRADHAR – Promoting your work in stores and exhibitions
Who can join Sahayog?
What kind of products accepted?
How do I register?
What documents are needed?
Basic details like Nam, Phone Number, products details
A few samples or photos of your handmade products
Bank details for payment (optional at first
Who handles the delivery?
Do I need to arrange packaging?
If possible, pack the item safely. But don’t worry – Tisser
provides packaging support and guidelines to ensure your product reaches
safely.
How long does it take to deliver?
Once picked up, products are usually delivered in 5–10 working days, depending on the location.
How do I receive payment?
When will I get paid?
Is it safe to provide my details online www.tisserindia.com?
What if a customer returns my product?
How long will it take to get a refund?
1. What is Sukhast?
Sukhast is a digital transformation platform jointly
developed by Tisser India and Bharatrath. It empowers India’s artisans,
micro-entrepreneurs, and Self-Help Groups (SHGs) with integrated tools for
e-commerce, POS billing, inventory management, logistics, B2B sales, and
analytics—enabling them to build scalable, sustainable businesses.
2. Who can use Sukhast?
Sukhast is designed for artisans, weavers, women
entrepreneurs, and SHGs across India. It currently supports over 5,000 female
artisans across 10 clusters in 7 states, helping them showcase and sell over
100+ handmade products.
3. What services does Sukhast offer?
Sukhast offers a complete suite of services including:
No-code e-commerce platform
POS billing & GST accounting
Inventory & supply chain management (ERP)
B2B wholesale channels
Exhibition & event support
Retail shelf placement via Tisser’s network
Performance analytics & reporting
4. How can an artisan join Sukhast??
Artisans and SHGs can join Sukhast at any stage of their
production or sales journey—whether it's design, sourcing, manufacturing, or
distribution. To get started, they can click on “Start Now” or “Take Tour” on
the website or reach out via the contact details provided.
5. What is the mission of Sukhast??
Sukhast’s mission is to digitally empower one million
artisans by giving them access to enterprise-level tools and visibility across
online and offline markets—ensuring their products reach wider audiences across
India and globally.
Form is loading, please wait...